What does pt (point) mean?

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Points (or pt for short) is a unit of measure. Points are common units of measure for:

  • Thickness of a stock
  • Line-weight
  • Font size

Please note: each of these units of measurement is different (eg. 8pt line thickness, 8pt paper and 8pt font are not similar or comparable).

Thickness of a stock

We use points to measure the thickness of a card.

During the order process PT refers to the thickness of a stock. Our most popular cards start at at thick 14pt. Most common cards produced by other printers are 12-16pt. We can produce cards of up to 40pt and even thicker!

Below is a comparison of 20pt and 40pt (based on 100 cards)

Another measure of stock is pounds (or LB) and grams per square inch (GSM).

Line-weight

Points is the standard unit of measurement for line-weight. We use points to specify the finest detail possible for an output (for example, Offset print finest detail is 0.25pt line-weight). 

Font size

You are probably familiar with points for font size. When you select 8, 9, 12 etc in Microsoft Word (and other programs) generally this is in point size.

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