Design services definitions

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Aliasing

The jagged edges (saw-toothed appearance) on curves and diagonal lines in a raster image.

Anti-Aliasing

Smoothing the jagged appearance of diagonal lines and curves in a raster image.

Branding

Branding refers to the overall identity of a brand – it can include colours, style, fonts, logo and images.

CMYK

Abbreviation for Cyan, Magenta, Yellow and Black - a colour model where colours are described as a mixture of these four colours. Used for printing Full Colour, aka "Four Colour Printing".

Copyright

Ownership of original work created that is fixed in a physical medium - the rights to the use of, distribution or modification of that work.

Copy-writing

writing copy (or text) for the purpose of advertising / marketing. Used commonly for promotional materials such as brochures, flyers etc.

Corporate Identity

Sometimes abbreviated to CI - This refers to the consistency of appearance, words / terms and actions of a company. This helps form the image of a company or brand. 

Corporate Design

Sometimes abbreviated to CD - This is the appearance of the company as seen in it's web or printed design. This usually includes specific colours, style, and typefaces used to remain consistent to the brand. 

Digital Printing

Printing method used where a digital file is sent directly to the printer - this method does not involve a printing plate which usually provides a quicker service. Press runs do not have to be very large or predetermined, which allows as little as one singular print when using this system. 

DPI

Abbreviation for Dots Per Inch - this indicates the resolution of an image - the more dots per inch, the higher the resolution.

Greyscale

A range of shades from black to white - In CMYK colour this indicates using only a "K" value with none of the other colours Cyan, Magenta or Yellow. 

Illustration

Generally vector-based graphics that are fully digitally created, as opposed to coming from or including photographic images.

Logo

A graphic that is generally a combination of a business name and logo mark, used to identify a brand / company. There are three basic types of logos: logomarks, logotypes, and combination marks.

  • Logomark / Picturemark

A logomark, sometimes known as a picturemark, refers to a graphic logo that includes a symbol or icon, and does not usually include the business name (for example, the logomark for Nike would be the "swoosh" graphic).

 

  • Logotype / Wordmark

A logotype, sometimes called a wordmark, refers to the uniquely styled font of your brand/company name, and generally does not include a graphic (for example, the word logo for Coca-Cola).

 

  • Combination Marks 

A type of logo that includes both text and a symbol/icon in one graphic (for example, the Burger King logo with text inside a bun image).

 

Offset Printing

The most common commercial printing technique involving a printing plate used to transfer the image of the design to a printing blanket, then to the paper. 

Photo manipulation

Advanced photo manipulation is any adjustment to a photograph or pixel-based image. This includes removing a background (or "deep-etching") masking, and combining/layering images. This is a highly technical skill. Also commonly referred to as "Photoshopping" as Adobe Photoshop is the industry standard software for performing these manipulations.

PPI

Abbreviation for Pixels Per Inch - this measures the number of pixels per line per inch in a digital image. 

Press-ready PDF

A press-ready PDF is the digital file our print team requires to print your design. A standard press-ready PDF from Jukebox Print will be minimum 300ppi, in CMYK colour mode, and will include crop marks and bleed.

Raster Image

Raster images are made from a set grid of dots called pixels. The number of pixels determines the resolution.

RGB

An Abbreviation for Red, Green and Blue - A colour mode used to display images electronically (screen display) and often used for web based designs.

Stock Imagery

Stock Imagery includes photographs, illustrations and other digital artwork that is purchased from an artist for a licensing fee.

Type set

Type setting refers to the composition of text and alignment, formatting and style – generally with the purpose of improving readability and flow.

Vector

Digital graphics that use geometrical objects - such as lines, curves and polygons - to create an image, rather than using pixels.

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