Design considerations for Wood

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Wood cards are a very unique product, and as a result, there are a few constraints and issues to consider.

Natural Wood Grain Texture

The Wood cards are made from real Wood. Have a close look at the samples shown on our website – the Wood has a natural grain and flecks throughout it. These appear in a random texture across the surface.

The grain and flecks will show through onto your design – and especially interfere with fine detail and text.

Any contact details and text should be kept to a minimum and be very large and bold to be readable and clear.

If you are looking for a clean and crisp smooth print, we would suggest switching to a Coated stock.

The 18pt Smooth Wood stocks are much smoother than the Natural (2-ply) stocks – but they still have some texture.

Fine Detail

While the Wood stock can hold some fine details in the print – keep in mind that the grain may interfere with this fine detail being visible when printed. 

We recommend a minimum of 0.5pt line-weight or thicker.

Colour

The stock will affect the way that colours appear (in the same way as with the Brown Kraft cards). We do not print white ink through regular CMYK printing. Elements in your design that are white will be blank (hence show the wood).

If you are wanting very rich or accurate colours, the wooden stock is not suitable for you.

Minimalistic designs always look the best with this stock. We do not recommend full colour pictures or graphics.

Margin and Shifting

We recommend a safety margin of 0.25 inches away from the trim line for this product.

Due to the nature of the stock it can shift significantly during printing and trimming processes. Shifts of 0.0625" to 0.125" can occur (which can cause your design appear off-centre) especially with 32pt Wood products.

This is the reason we recommend a larger safety margin of 0.25 inches.

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