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Why Did We Change the Name from Silk Matte to Soft Touch?

Updated this week

Silk Matte is now called Soft Touch—but don’t worry, nothing about the coating has changed.

We made this update to use the industry-standard name. "Soft Touch" is more widely recognized for the same smooth, velvety matte feel. It’s still the same high-quality finish you’ve come to expect—just with a name that’s easier to understand and more consistent across the industry.

If you’ve ordered Silk Matte in the past, your next Soft Touch order will feel exactly the same.

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