At Jukebox, we know your wine label is part of the story your bottle tells. The right paper doesn’t just hold ink, it adds character, richness, and a sense of quality you can see and feel.
We’ve curated 8 premium wine label stocks that are used by wineries and luxury brands around the world. Each one has its own look and personality, from the rustic charm of Kraft to the refined brightness of Bright White Felt, our most popular choice. Some stocks feature innovative sustainability, like Recycled Vellum made with 100% post-consumer fibers and Sugar Cane which is completely tree-free. These papers are more than materials, they are natural textures designed to make your bottle unforgettable.
What Wet Strength Means
Wine labels need to perform in the real world, not just look good. Bottles are stored in fridges, placed in chillers, and sometimes sit in ice buckets. Wet strength is a treatment that keeps paper strong and smooth when exposed to moisture. Most of our wine label papers are built with wet strength, so your labels stay beautiful from the shelf to the table.
Choosing Your Stock
With wet strength covered, the next step is choosing the stock that matches your brand. Jukebox offers 8 carefully selected options. Some are clean and modern, others are warm and artisanal, and a few highlight sustainability with recycled or tree-free fibers. Each one has its own story to tell.
Eggshell Felt
Creamy and soft to the touch, Eggshell Felt has a velvety texture that feels handcrafted. It brings depth to colors and a sense of quiet luxury.
Moisture performance
Built with wet strength, it stays intact in coolers and ice buckets when paired with a wine-grade adhesive.
Perfect for
Classic wineries and artisan brands that want a timeless, premium look.
Estate #8
Part of the Avery Dennison Fasson Estate line, Estate #8 is one of the most trusted wine label papers in the world. Its bright white surface and smooth finish create a polished canvas that highlights every detail.
Moisture performance
Designed with wet strength to hold up in cold and humid environments.
Perfect for
Premium wines and spirits that want a clean, versatile backdrop with a global reputation.
Bright White Felt
Crisp, bright, and subtly textured, Bright White Felt is our most popular wine label stock. It combines modern clarity with a refined tactile feel, making every label look sharp and premium.
Moisture performance
Includes wet strength for reliable performance in chilled and damp conditions.
Perfect for
Contemporary labels that want a standout white surface with an elegant texture.
Classic Felt Natural White
With its warm natural tone and soft felt texture, this stock adds authenticity and charm. It feels artisanal, giving labels an approachable yet premium character.
Moisture performance
Made with wet strength to perform well in chillers and humid storage.
Perfect for
Boutique wineries and organic products that want a natural, crafted feel.
Kraft
Rustic and earthy, Kraft has a raw brown look that instantly communicates eco-conscious values. Its organic tone makes every label feel authentic and grounded.
Moisture performance
Not naturally wet strength. Best for dry or lightly chilled service. For heavier moisture, consider a laminate or another stock.
Design note
Because of the brown base, colors print more muted. White ink is highly recommended for text and design elements to create strong contrast.
Perfect for
Craft wineries, breweries, and brands that want a handmade, sustainable look.
Hemp Vellum
Made with a blend of hemp and recycled fibers, Hemp Vellum offers a soft cream tone and a smooth, natural surface. It blends eco-friendly values with a refined finish.
Moisture performance
Manufactured with wet strength for durability in chilled or damp environments.
Perfect for
Eco-focused wineries and specialty products that want to highlight sustainability with style.
Recycled Vellum
A smooth white vellum stock made from 100% post-consumer waste fibers. By reusing recovered materials, it reduces environmental impact while still delivering a clean, bright surface that is perfect for polished, modern label designs.
Moisture performance
Available with wet strength for reliable use in coolers and humid conditions.
Perfect for
Brands committed to sustainability that want a premium white stock without compromise.
Sugar Cane
Tree-free and innovative, Sugar Cane paper has a subtle cream tone and a smooth finish. It feels both natural and premium, making it perfect for brands that want to stand apart.
Moisture performance
Built with wet strength to stay intact in chilled and humid environments.
Perfect for
Forward-thinking wineries and beverage makers who want a label that looks elegant while telling an eco story.
Quick Comparison
Stock | Look & Feel | Moisture Resistance | Best For |
Eggshell Felt | Cream, velvety felt | Wet strength | Artisan, classic wines |
Estate #8 | Bright white smooth | Wet strength | Premium, versatile designs |
Bright White Felt | Crisp white, subtle felt | Wet strength | Most popular, modern upscale labels |
Classic Felt Natural White | Warm natural felt | Wet strength | Boutique and organic wines |
Kraft | Rustic brown, earthy | Limited | Eco, craft, rustic brands |
Hemp Vellum | Cream vellum, eco blend | Wet strength | Sustainable premium wines |
Recycled Vellum | White, 100% post-consumer recycled | Wet strength | Clean eco-friendly look |
Sugar Cane | Cream, tree-free | Wet strength | Innovative, sustainable labels |
Design Tips
Use white ink on Kraft to make text and artwork stand out.
Choose bold fonts and solid colors on textured papers for clean results.
Embossing and debossing pair beautifully with felt and estate stocks.
For chilled or wet environments, use wet strength stocks with a wine-grade permanent adhesive.
Closing
With Jukebox, you’re choosing from 8 wine label papers that combine natural textures, rich finishes, and proven performance. Trusted by wineries and luxury brands worldwide, these stocks are more than just materials. They are crafted to bring out the very best in your design and make your bottle impossible to ignore.