Common Print Terminology / Definitions

Below are some brief definitions on common print terms you may come across when using our services.

If you have additional questions feel free to contact our Customer Service Team for clarification.



Content (including text, images and colours) of a printed product, also referred to as your design. This is supplied print-ready in an electronic format (PDF file is preferred) with every order.


The stage of a print process that is responsible for special finishes such as trimming, folding, die cutting, and embossing.


The area past the trim edge or finished size of a printed product. The standard size of bleed is 0.125" or 0p9.


An abbreviation for Cyan, Magenta, Yellow and Black (K = key, black) – the four process (or ‘full colour’) inks.


The application of a liquid varnish or thin film (laminate) available in a variety of finishes (i.e. super gloss, matte, silk matte laminate, etc.).

Coil Bind

A type of book binding that uses a plastic or metal spiral coil to bind single sheets together.


To arrange printed material in a specific order.

Colour Mode

Digital artwork files may be set up in several colour modes. We require artwork for most products in CMYK colour mode. 


Thick stock or card stock that is commonly used for business cards, flyers, and postcards. This term is also used for the outer sheet of a booklet.

Crop Marks

A set of short black lines located at the corners of a print document that indicate where the product will be trimmed. When exporting print-ready files, crop marks should be offset by 0.125" or 0p9. 


An abbreviation for coated one side, where one side of a stock is coated and the reverse is not coated. The side that is not coated has a natural and raw feel to it making it ideal for writing or stamping purposes.


An abbreviation for coated two sides, where both sides of a stock is coated. The coating used for each side does not necessarily have to be the same, but some restrictions apply.


The process of creating a relief impression of determined artwork on the surface of a paper stock (opposite of embossing).

Digital Output

A print process that uses a digital production machine and toner.  


A device used for various finishing processes such as cutting products into custom shapes, embossing, and foiling.


The process of cutting products to a custom shape using a die. 


An accurate representation or outline of a custom shape that is required for custom die-cut jobs (vector format).


Abbreviation for “Dots Per Inch”.


The process of creating a raised area of determined artwork on the surface of a paper stock (opposite of debossing).


Encapsulated PostScript - a digital file format.


An approximation that is based on average results and is not guaranteed.

Finished Size (Folded size)

The size that exactly represents a fully produced end product; also referred to as trimmed, folded, or closed size.

Flat Size

Usually referring to a brochure, greeting card, or booklet - this is the size of the printed sheet prior to scoring, folding, or binding.


This is an alternative term for a postcard or rack card. Common sizes are 4" x 6”, 5” x 7”, and 4" x 9" - they are generally printed on 14pt or 16pt cover stocks.

Full Colour

At Jukebox Print, this is a general term for printing on a single side of any product. For example, 'full colour front only' means that the front will be printed with CMYK colors and the back will be blank.

Hot Foil / Foil Stamp

A type of foil method that requires a die to stamp foil onto a sheet. Also called “Foil Stamping”.


JPEG is simply a longer extension of JPG sometimes used on Macs and older software. It is a digital file format.

LB / Pound

A unit of measure for paper thickness. At Jukebox Print, it is usually used for text stocks.


A print process where plates are used to transfer and press ink on paper creating a deboss-like impression.

Online PDF Proof

An electronic file of the print product artwork that is supplied for approval prior to production. At Jukebox Print, this proofing type is mostly the default and available at no cost.


One side of a sheet, or when referring to booklets - one panel of one side of a folded sheet.

Page Count

The total number of pages of a booklet (including the covers).


One section of a folded sheet. When referring to brochures - the section between two score lines.

Pantone / PMS

Pantone is a company that offers standardisation for colours. Their colours are standard for the print industry.


Portable Document Format - a digital file format.

Perfect Bind

A type of book binding that glues single sheets to the spine of a folded cover.


The process of making a dotted line of minuscule holes, allowing the detachment of a certain portion of a printed material.

Premium Offset

A print process that uses a plate to transfer ink to a blanket and onto paper.


The stage of a print process where files are prepared for printing. At Jukebox Print, this is where Prepress operators or designers review files and determine if it is setup correctly for print.


An electronic file that has been set up and designed using standard print specifications. Common specifications to considered are color mode (CMYK), bleed, and image resolution.

Printed Proof

Physical sample of artwork printed on the chosen stock. At Jukebox Print, printed proofs are available at an additional cost for some products.

Process Colours  

This refers to CMYK or the four colours used to print full colour.

PT / Point

A unit of measure for paper thickness (usually used for cover stocks). Also a line weight (graphic design) - these two are not equivalent or comparable to each other.

Rack Card  

This is an alternative term for a 4" x 9" flyer and is commonly printed on 14pt or 16pt cover stocks.


The clarity, sharpness, and overall quality of an image. The recommended resolution of an image for print is 300 dpi.


Red, Green, Blue. A colour mode for screen display and web images.


A type of book binding that uses staples to stitch folded sheets to the spine of a folded cover.


As in screen printing - a very fine mesh set on a frame which under certain preparation allows the transfer of inks through predetermined areas of the screen.

Self Cover

A type of cover for bound products (i.e. booklets, calendars, etc.) that uses the same paper stock as the inside pages.


Refers to the total number of artwork / designs (front and back) printed in the same size and on the same paper stock.

Single Sheet  

A stock that is flat and not folded.


The binding edge of a bound product (i.e. booklets, calendars, etc.).


Another word for paper that is generally used interchangeably.

Super Gloss

Coating which is characterized by its effect of a high varnish.


Predetermined artwork or guide that include standard print-ready specifications for proper file setup.


As in text stock - usually measured in lbs, thinner paper stock commonly used for letterheads, brochures, and inside pages of booklets.

Thick Cover

A type of cover for bound products (i.e. booklets, calendars, etc.) that uses a thicker or heavier paper stock than the inside pages.

Trim Size

The dimensions that exactly represents a fully produced end product.


Time required to complete a print order. At Jukebox Print, turnarounds are based on estimations only and calculated by business days from the proof approval date.


A print service that offers the guarantee of a deadline. In the unfortunate event of a delay of a rush service, the premium fee will be refunded.


A type of paper stock that has no finish or coating and has a raw and natural texture.


An abbreviation for white uncoated stock on one side, generally used to describe 2-ply products.



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