Bleed is the artwork that extends past the trim line or finished size of your product. If any element of your artwork is designed to be printed to the edge, it must be extended past the trim line and into the bleed area by a minimum of 0.125".
The addition of bleed compensates for uncontrollable shifts that occur during the printing and trimming process; and ensures that any content touching the edges does not leave unwanted gaps or borders.
Example
Incorrect
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Correct
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Standard Card Specifications
| Finished size | 3.5 x 2 | |
| Bleed area | 3.75 x 2.25 | +0.25 from the finished size |
| Safety zone | 3.25 x 1.75 | -0.25 from the finished size |
NB. Certain products may have larger safety margins (such as Wood and Pulp stocks).