Design Considerations for Brown Kraft

Kraft cards are an exciting product we are proud to offer – but there are some details that should be considered when designing for this product.


The paper stock will affect the way that colours appear, and some lighter colours may not be very visible when printed on the brown paper. Medium to heavy ink shades tend to appear darker when printed over the brown paper.

Please see our colour reference chart below comparing the same colour values printed on a Brown Kraft stock vs a white stock. Note: You can open the image in a new tab for a larger view.


*Image is for reference only - your final printed results may vary.



CMYK printing is made up of Cyan, Yellow, Magenta and Black - therefore there is no white ink possible through regular printing. When you view your proof, the white areas in the proof will be considered transparent, and will end up being the brown paper itself in the final product. Your design and proof are not colour accurate.

If white ink is important to your design, this is available via Screen Printing at an additional cost, and can be ordered through a Print Quote request. If you wish to add white ink to an order that is already placed, please call our Customer Service Line.

For example

Original Design
Brown Kraft Preview


Texture & Fine Detail 

Kraft paper is has a natural texture – it is an uncoated card stock. Due to the texture on this stock – it cannot hold fine detail as well as a coated stock.

The finest detail we recommend is 1pt line-weight.


Margin and Shifting

The recommend a safety margin away from the trim line for all products. The safety margin for Kraft depends on the thickness of the stock.

Stock Safety Margin
18pt Kraft 0.125"
22pt Kraft 0.25"

Due to the thickness of the 22pt stock it can shift significantly during printing and trimming processes. Shifts of 0.0625" to 0.125" can occur (which can cause your design appear off-centre). This is the reason we recommend a larger safety margin of 0.25 inches.

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