The term "Silk Matte" is essentially a synonym for "Soft Touch" coating. Soft touch texture on a business card feels smooth and velvety to the touch. When you run your fingers over a business card with a soft touch finish, it provides a luxurious tactile sensation, similar to the feeling of suede or a peach skin. This texture is achieved by applying a special coating to the card stock that gives it a soft, matte finish, which not only feels great but also adds an elegant look to the card. Overall, soft touch business cards can leave a lasting impression on the person receiving them, making them a popular choice for those looking to make a statement with their business cards.