We often get requests for a raised effect or raised printing on products like business cards.
At Jukebox, we create raised designs on products via Embossing - this is a high-end and complex process that raises the paper stock itself. A 2-part metal die is created based on the custom artwork, which raises the stock from the back side, creating both an emboss on the front (raised area) and deboss on the back (impression). When combined with offset printing, the raised areas can be registered to the printed design, which will look like the print itself is raised.
The term "raised printing" or "raised ink" usually refers to Thermography - a process not offered by Jukebox. Thermography does not raise the stock itself, but rather creates a raised ink by powder. This does not affect the back side of the stock. This also does not achieve the same quality of result as an embossing process, which is sharper, crisper and provides the option for a blind embossed effect (where the paper is raised to create a subtle design with no ink registered over top).