Design Considerations for Brochures

Shifting

Slight shifting will occur between the printing, trimming and scoring processes, which is unavoidable for any printer. As such, we do not recommend to attempt to register your printed design perfectly along the score lines, as some shift is likely to occur. This can cause unwanted results, such as part of the artwork to shift over onto the next panel. Leaving a margin of 0.125" between your artwork and the score lines will help avoid this from occurring.

Panel Sizes

Panels of brochures are never the same size - some are smaller than others so that the brochure can fold and close as evenly as possible. Generally, the difference is only 1 mm - 3 mm between panels.

Before starting the design process of your brochure, ensure that you (or your designer) are using the correct template for the size and fold type you will be ordering. As brochure templates are not interchangeable, it is important to use the right one before creating or placing any content so that you do not have to rearrange your design later on. For example, you cannot design a brochure using a 3-panel Trifold template and then place an order for 3-panel Z Fold brochures. Your design will need to be adjusted to match the folding lines / correct panel sizes.

Free brochure templates can be downloaded directly from the Download Template section of our Brochures product page.

Cracking

When designing your brochure, it is important to note that cracking may occur with designs that a have solid and high ink coverage or when an uncoated stock is used. Cracking is when paper shows through the ink of the folded parts of a brochure. Although we score (crease) all brochures before folding, this will only help minimize potential cracking.

Bleed

Bleed is the artwork that extends past the trim line or finished size of your product. If any element of your artwork is designed to be printed to the edge, it must be extended past the trim line and into the bleed area by a minimum of 0.125".  

The addition of bleed compensates for uncontrollable shifts that occur during the printing and trimming process; and ensures that any content touching the edges does not leave unwanted gaps or borders.

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