Design Considerations for Stickers

Safety Margin

Due to unavoidable shifts that occur during the production process, it is important to place any important content of your design (text and graphics) at least 0.125” away from the edge (trim line). Content within our recommended safety margin of 0125” will not be trimmed. 

The safety margin can be defined in Adobe InDesign during the document setup process or in the Margins and Columns section under Layout. In Illustrator and Photoshop, you will have to set up these guides in the document.  

Setting up proper safety margins will help avoid having your objects look as if they are about to fall off the page and ensure they are not trimmed off.

Bleed

Bleed is the artwork that extends past the trim line or finished size of your product. If any element of your artwork is designed to be printed to the edge, it must be extended past the trim line and into the bleed area by a minimum of 0.125".  

The addition of bleed compensates for uncontrollable shifts that occur during the printing and trimming process; and ensures that any content touching the edges does not leave unwanted gaps or borders.

Color (Paper and Inks)

If you order one of our colored sticker stocks, such as Smooth Cherry or Smooth Walnut, please note that the color of the paper stock will affect the overall appearance of your design. Lighter colors of your design may not be very visible on a colored stock, and medium to darker colors tend to appear darker when printed on a colored stock. Darker colored stocks are only suitable to be printed with dark colors and black.  

Photographs and gradients are not recommended as the colored stock will greatly alter the colors. Minimal colors and simple designs are best.  

If you are using a color in your design and are unsure of how the printed piece will appear, you may order a Printed Proof by submitting a Custom Quotation.

White Print

By default, we offer CMYK digital printing which consists of Cyan, Yellow, Magenta and Black inks. White, is therefore not available unless an additional printing process like as Foil is added. This is important to understand if you will be ordering one of our colored sticker stocks such as Smooth Cherry and Smooth Walnut.

When supplying your print-ready (design) files or viewing the Online PDF proof we provide with your print order, please note that the white areas are considered transparent - they represent the color of the stock you chose.   

If your finished product requires white, you will need to add Foil to your order. Choose this option when building your product on the product page. If you wish to add white ink to an existing print order that you have already placed, please call our Customer Service Line.

Transparent Sticker

Due to the translucent quality of ink, when printed over a transparent stock, the ink will be see-through and might look a lot lighter than they do when viewed on screen. This will be affected by the surface you end up placing your transparent sticker on.

For example, placing the transparent sticker over a white surface will make the colors appear more vibrant/denser/closer to how they look in your proof. If the sticker is placed over dark colored objects, this can affect how visible the printed design will be.

If you place the sticker over clear glass or a window, the colors can appear very light and will be the most see-through.

 

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