Design Considerations for Premium Value Business Cards

General

Safety Margin 

Due to unavoidable shifts that occur during the production process, it is important to place any important content of your design (text and graphics) at least 0.125” away from the edge (trim line). Content within our recommended safety margin of 0125” will not be trimmed.

The safety margin can be defined in Adobe InDesign during the document setup process or in the Margins and Columns section under Layout. In Illustrator and Photoshop, you will have to set up these guides in the document.  

Setting up proper safety margins will help avoid having your objects look as if they are about to fall off the page and ensure they are not trimmed off.

Bleed

Bleed is the artwork that extends past the trim line or finished size of your product. If any element of your artwork is designed to be printed to the edge, it must be extended past the trim line and into the bleed area by a minimum of 0.125".  

The addition of bleed compensates for uncontrollable shifts that occur during the printing and trimming process; and ensures that any content touching the edges does not leave unwanted gaps or borders.

For Super Gloss Coating 

Writing and stamping

This coating cannot be easily written on or stamped with Rubber Stamp ink. Due to the coating it will not absorb ink – so it can smudge or be rubbed off easily. If your design has any areas for writing or stamping (such as appointment or loyalty cards) we recommend choosing another coating. See: Which coatings be written on?

A permanent felt tip marker (such as a Sharpie) may be suitable for writing on Super Gloss – however we recommend testing this before placing your order with this coating

Highly reflective

As the Super Gloss is very shiny, it is highly reflective of light. In bright light and direct sunlight this might make text hard to read on this coating. For this reason it might not be suitable for outdoor uses. It can also effect how QR codes are scanned in bright light.

Fingerprints

Areas printed with areas of dark color on Super Gloss coating will show fingerprints very easily. If your design has areas of dark color, we recommend another less-glossy coating, such as Matte, to avoid this issue.

For 14pt Uncoated

Ink Absorption

Uncoated stocks have a porous surface, which absorbs ink and can make colors appear more dull and not as crisp.

If you think about it in simple terms, coated stocks are like a pane of smooth glass and uncoated stocks are like a sponge. Ink will sit nicely on top of a coated (glass) stock surface, giving a bright and colorful, clean crisp output. In contrast, uncoated stocks will absorb some ink (like a sponge) causing colors to appear more dull and less vibrant; even not as sharp.

Print settings are optimized and calibrated for each type of stock to give the best output; however, this effect is a property of the paper. Many designers will add more saturation to colors when designing for an uncoated stock due to this effect. Others will create their designs with this "inconsistent" look as a desired effect, as it does tend to make the print feel more rustic, or handmade.

 

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