Variable Data Printing, also known as Dynamic Printing, is a method of printing in which each printed piece has different content. This allows for a fully personalized and customized print run. For instance, an order of 50 postcards with dynamic printing will have a unique print on each postcard, such as a code, address, name, or photo.
Dynamic printing is an effective marketing tool that can be used for a variety of purposes. One popular use is to include promo codes on each piece, with each code being unique and not in any particular order. This makes it easier to track which codes have been redeemed and by whom.
Another common use is for mailing purposes, with recipient addresses being fully customized on each piece. This can save time and effort when mailing out a large number of pieces, as the addresses are automatically printed onto each piece.
Numbered tickets are also a popular use for Dynamic Printing, with each ticket having a unique series of numbers, such as 001-250. This is often used for events, raffles, or other situations where numbered tickets are required.
Dynamic printing is available on many products, including business cards, flyers, and envelopes, but it can only be done using digital printing processes and is not available with offset printing. If you're interested in this service, you can contact our customer service team.
In summary, dynamic printing allows for fully customized and personalized printing runs, making it an effective marketing tool for various purposes.