Kiss Cut stickers mean that the inset of each individual sticker will be partially cut to the shape of your logo / design, but not all the way through so you can easily peel it off from the backing.
The backing material is larger than the sticker itself and light surface cuts are made along the border of your logo / design, cutting through only the sticker (barely "kissing" it) and keeping the backing paper intact. This method makes for easier removal as the sticker is peeled away from the adhesive border and the paper backing remains.
Backings are available in our standard shapes: circle, oval, rectangle and square, but you also have the option to upgrade to a custom shape to match your inner sticker shape.