Our offset and digital output are a process color (or full-color) printer. We print CMYK. These are the inks used in process-color printing – Cyan (C), Magenta (M), Yellow (Y) and Black (K=key).
There are a few product exceptions to this including: Screen-printing, Letterpress, T-Shirts and Rubber Stamps that have a different production process.
It is important when designing your files to use the correct color mode. CMYK color mode will give you the closest representation of print output on-screen.
We accept artwork in both CMYK and RGB color mode – however we recommend supplying artwork and files in CMYK mode so you have more control over the color and can make any adjustments to the colors.
Files supplied in RGB color mode will be converted to CMYK color mode before printing. Some color shift can occur when converting from RGB color mode to CMYK – as different software can generate different conversions. We suggest that you or your designer makes the conversion to CMYK so they have control over the color values.
Certain colors displayed in RGB cannot be produced with CMYK printing (especially bright greens), and black colors will not be optimised for printing if produced in RGB mode. RGB color mode is a light/screen (additive) display mode. Your screen uses red, green and blue to display colors using light. Some applications (such as Microsoft Word) do not offer support for CMYK mode.
If you are supplying design files in RGB mode we strongly recommend placing your order with Proofing Type as “Online PDF Proof”. A PDF proof will be sent to you for approval before we print, with the colors converted to CMYK color mode for you to preview.